William Smith-Stubbs


Panel on worldwide rates of depression in youth at World Economic Forum Annual Meeting in Davos, Switzerland, January 2018.


William is a social impact strategist, non-profit leader, mental health activist, and writer. William is co-founder and director of spur:, a global strategy firm tackling complex social issues, and the award-winning Australian mental health non-profit spur:org.

Childhood experiences with mental illness led William to develop a passion for mental health, a fascination for human behaviour and a deep interest in effective tools to improve societies and lives of individuals.

Some of spur:’s projects have spanned sustainability, human rights, mental health, and more, with achievements including the world’s first global smart phone survey for mental health and a record-breaking anti-loneliness volunteering program.

Originally from Brisbane, Australia, William has regularly worked with and spoken for organisations around the world including the World Economic Forum Annual Meeting in Davos, Google, and World Wildlife Fund, among others.

William is a World Economic Forum Global Shaper and Advisory Council member, Climate Reality Leader, G20 YEA Delegate, Gates Foundation Goalkeeper and UNLEASH Innovation Lab Global Talent.

William has been awarded the Jude Bugeja Mental Health award, the Paul Harris Fellowship, UNLEASH Silver Award and nominated for the Australian Mental Health Prize.



In 2011, William co-founded what would become spur: - a group of organisations working towards a world that is fair, sustainable and well. Collectively, spur:'s work has reached 40 million people worldwide, across 105 countries and tracked 115,000+ instances of positive behavioural change.


A strategy and design house, spur: designs behavioural change and impact measurement strategies for business, NGOs and government to solve the world's most complex social challenges.

spur: works with clients ranging from WWF International to Google to government bodies to deliver innovative and insightful strategy for social good. spur: has developed innovative campaigns for foster care, sustainability metrics for Earth Hour and employee wellbeing programs. A profit-for-purpose business, 5% of spur: revenue and 20% of employee time is committed to non-profit ventures in spur:org.


Large scale behavioural change non-profit. Established in 2011, spur:org works to create change in mental health through measureable and actionable impact projects. spur:org has received numerous awards and recognition by the Australian Federal Government, World Economic Forum and Gates Foundation.


There are more than sixty-five million people around the world who are living as refugees or displaced peoples. All of them have experienced trauma and many have high levels of PTSD, depression and anxiety.

Borne out of the inaugural Unleash Innovation Lab for the United Nation Sustainable Development Goals in Denmark, August 2017, Afterain is an innovative and scalable tool designed to provide subversive mental health support to the millions of people currently living in refugee and displacement camps around the world.

Afterain is a forthcoming flagship project via spur:org.




Impact 25 Finalist
Pro Bono Australia
In recognition of work in social impact and non-profits in Australia.

Paul Harris Fellow
Honorary award from Rotary in recognition of efforts to improve society.

Silver Award - Health
Unleash Lab SDG Solution Pitches, 2017
Award for Afterain concept for refugee mental health.

Create Change Award
Young Achievers Awards, Finalist, 2017

Top Young Social Entrepreneur
Business News, 2016

Australian Mental Health Prize
Nominee, 2016

Jude Bugeja Peer Excellence Award
Mental Health Week Achievement Awards 2016
In recognition of work in improving mental health in the public sphere.

Youth Contribution Award
Australasian Men's Health Forum, 2013

Social Innovation Award
Deloitte, 2013

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Global Shapers Annual Summit, Geneva 2018

Global Shapers Annual Summit, Geneva 2018


World Economic Forum
Global Shaper & World Economic Forum Annual Meeting Speaker

Gates Foundation
SDG Goalkeeper

Unleash SDG Innovation Lab
Facilitator, 2018

Unleash SDG Innovation Lab
Global Talent, 2017



Ambassador to the Startup Community, Berlin
Digital Brisbane

G20 Young Entrepreneurs Alliance

Telstra Foundation





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